- EET Retail has an ambitious strategy to develop a significant portfolio of Essar-branded fuel retail outlets.
- Recently, the company opened outlets in Spalding and Oakham.
Stanlow, 28 May 2024 – EET Retail, the retail division of EET Fuels, has reopened two new service stations recently, with more expected to be opened throughout the year ahead. Newly branded Spalding service station and Oakham service station signal a new era of convenience and service for the Essar consumer brand.
This expansion is part of a new forward-thinking strategy to develop a significant portfolio of Essar-branded fuel retail outlets and establish a nationwide presence, aligned with EET Retail’s vision to become the UK’s “retailer of choice” to consumers. Additionally, the company is actively identifying opportunities for potential acquisitions to further accelerate its growth.
A growing forecourt network and increasing brand presence across the country will help the company deliver its promise of ‘Driving Community Convenience’ by making it easy for customers, simple for staff and providing value for retailers.
EET Retail’s long-term vision includes a solid customer value proposition, offering a range of low-carbon, high-quality fuels, and catering to drivers’ evolving needs, including e-mobility and convenience options.
Beyond simply fuelling vehicles, the newly rebranded Essar Oakham and Spalding service stations will elevate community convenience with a focus on providing exceptional service and a wide array of amenities.
Narayan Bhatra, CEO of EET Retail, said: “We’re embarking on an exciting journey of growth and innovation in the UK retail sector. With confidence, we’re committed to delivering best in class fuel outlets and building a network of partnerships that align with Essar’s customer-first belief.”
EET Fuels serves the UK energy corridor in the North West and Midlands through its modern road terminal, while our strategic pipeline connections strengthen our capability to supply South West and South East England.
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Media contacts
Michelle Lewis, Corporate Affairs Director, Essar:
michelle.lewis@essaroil.co.uk / 07805 854169
NOTES TO EDITORS
About EET Fuels
EET Fuels is committed to playing a key role in the decarbonisation of the UK economy, with ambitious plans to build an energy transition cluster in the North West of England.
EET Fuels is transforming for tomorrow and is committed to becoming the UK’s first low-carbon refinery at the heart of HyNet, the UK’s leading industrial decarbonisation cluster. It is investing $1.2 billion over the next five years to decarbonise its operations and targeting a 95% cut in emissions by 2030 through energy efficiency, carbon capture and fuel switching. This will deliver 12.5% reduction the North West’s overall regional carbon emissions.
Industrial carbon capture will deliver an annual emissions reduction of ~1 million tonnes of CO2 and hydrogen fuel switching from natural gas to EET Hydrogen low carbon hydrogen as a fuel source will deliver an additional annual emissions reduction of ~1 million tonnes of CO2.
This investment ensures the sustainability of this critical national asset, supporting high value employment and UK energy security resilience.