On the occasion of World Creativity and Innovation Day, we are pleased to share that Avid Learning is now ISO29993:2017 certified — an international standard for non-formal education and training services. This certification, awarded by Shamkris Global Inspection Services, validates the quality and effectiveness of our learning programs and processes across all stages. The official scope of certification covers the curation, design, development, marketing, and delivery of non-formal learning services through trainings, events, workshops, and professional development programs for individuals and organizations. This recognises our commitment to delivering consistent, high-quality learning experiences, both in-person and online
This milestone is significant for us at Avid Learning, as it recognizes the rigour and integrity we bring to our programming. Over the years, our workshops have evolved into dynamic learning platforms that foster skills, dialogue, and creativity across disciplines. We have brought together artists, writers, performers, educators, and experts to share their knowledge in ways that are engaging, accessible, and inspiring.
Our visual arts workshops have introduced learners to both traditional and contemporary forms, while our literary programs have supported reading, writing, and storytelling in all their forms. In the performing arts, we have offered sessions in theatre, dance, and voice that allow for deep creative expression. Our work with children’s programming has created playful environments for young learners to explore their imagination, and our education-focused initiatives have addressed broader topics related to learning, pedagogy, and communication. With this certification, they are now benchmarked against global standards for educational service delivery.
At Avid Learning, we have always believed in the power of lifelong learning and the transformative role of the arts as powerful tools for innovation and social impact. Our ISO certification further reinforces that commitment by ensuring we continue to deliver enriching, well-structured, and impactful learning experiences for individuals and institutions alike.
We take this opportunity to reaffirm our dedication to creating thoughtful, inclusive, and high-quality educational programming.
About Avid Learning:
Avid Learning is Essar’s cultural philanthropy arm and India’s leading arts and cultural programming platform. Founded in 2009, under the esteemed leadership of Mrs. Madhu Ruia as Founder & Chairperson, Avid Learning has presented more than 1800 multiverse and hybrid programs, domestically and internationally. Together with its online platform – AVID Online launched in 2020 – Avid Learning has reached more than 2 million interested learners, globally.
Our thoughtfully curated and diverse events embrace the spirit of collaboration to bring together the best of Indian and international writers, artists, intellectuals, cultural experts, policymakers, and industry leaders across Visual Art, Literature, Culture and Heritage, Education, Design & Technology and the Performing Arts through engaging and dynamic formats like panel discussions, workshops & master classes, roundtables, lecture demonstrations, festival platforms, symposiums & conferences, multidisciplinary performances, and walkthroughs.
We have also made our mark internationally, with events and collaborations in Dubai and New York. We regularly collaborate and partner with institutions, organizations, and initiatives like the National Gallery of Modern Art (NGMA), (CSMVS) Federation of Indian Chambers of Commerce and Industry (FICCI), one of the apex bodies that impact cultural policy, and the creative sector as a whole. We have been at the helm of programming at the Royal Opera House, Mumbai, India’s only surviving Opera House, since its reopening in 2016.
We believe in the importance of arts for social change, and we regularly offer our support and platforms for Social Advocacy. In April 2020, we launched AVID Online, an online further learning campaign on our social media platforms for our followers to engage with a range of varied topics across the breadth of the arts. Our eclectic faculty of experts, thought leaders, practitioners, and innovators continue to share their learnings, expertise, and knowledge on our social media platforms with tailored content featured weekly for AVID’s online community and beyond.
In collaboration with long-term and new partners, we have since dimensionalized the campaign by re-introducing our existing offline formats and IPs and enhancing them for digital engagement. We have taken our content live with engaging masterclasses and virtual panel discussions and also built robust tangential campaigns and series in support of worthy causes and highlighting topical issues.
AVID continues to give truth to its belief that #LearningNeverStops!