On March 1st, 2024, Asad Lalljee, CEO of Avid Learning and Curator of Royal Opera House, participated in the event “Successful Women in Business: Journeys and Leadership Insights,” hosted by The Indo-French Chamber of Commerce and Industry (IFCCI) in collaboration with the Consulate General of France in Mumbai. The event served as a tribute to the upcoming International Women’s Day 2024, celebrating the enduring influence of women’s leadership across various domains, including foreign policy, business, startups, and the Indian film industry.
Among the event’s highlights was a fireside chat featuring Asad Lalljee and Writer-Director of the 2022 film Darlings Jasmeet K. Reen, where they explored the significance of women telling women’s stories and the crucial role of narrative in shaping perceptions and fostering inclusivity. Drawing from their experiences in advertising and beyond, Lalljee and Reen discussed strategies for building resilience within the film industry, emphasizing its potential for driving lasting change and progress. The event facilitated dynamic exchanges of ideas through panel discussions, presentations, and engaging speakers, all aimed at fostering diversity and empowerment in the workplace, particularly within the creative sector.
Asad and Jasleen also reflected on their similar journeys in advertising, which eventually led them to explore diverse creative industries. Leveraging his extensive industry experience, Asad engaged in insightful discussions with Reen, highlighting her transition from advertising to the Hindi film industry, where her debut film Darlings achieved significant global success upon its Netflix release. The conversation underscored the importance of diverse narratives in shaping the cinematic landscape and amplifying underrepresented voices.
The event featured other notable speakers such as Ms. Shweta Pahuja, Regional Director at IFCCI, who emphasized workplace diversity and the significance of women leaders. Mr. Jean-Marc Séré-Charlet, Consul General of France in Mumbai, Adolfo Garcia Estrada, Consul General of Mexico in Mumbai, Thierry van Helden, Deputy Consul General of Netherlands in Mumbai, Fernando Heredia Noguer, Consulate General of Spain in Mumbai, Rami Itani, Director at L’Oréal Dermatological Beauty, India, Ipsita Das, Managing Director at Moët Hennessy India, Preeti Futnani, General Manager – Vaccines at Sanofi India Ltd, Farnawaz Mistry, Head Legal & Compliance at Roquette India who echoed this sentiment, stressing the importance of women’s leadership and male involvement in fostering inclusivity.
Asad Lalljee’s participation in this event signified a step towards fostering deeper collaborations between India and France, further strengthening ties with the consulate core, and enhancing cross-cultural programming. This discussion served as a platform for collaboration, advocacy, and celebration, reaffirming the commitment to championing diversity, empowering women, and driving positive change across industries.